Pandas Profiling Report

Dataset statistics

Number of variables	17
Number of observations	61
Missing cells	6
Missing cells (%)	0.6%
Duplicate rows	0
Duplicate rows (%)	0.0%
Total size in memory	11.7 KiB
Average record size in memory	197.1 B

Variable types

DateTime	1
Numeric	16

Alerts

`perc_week_change_ad_revenue` has 1 (1.6%) missing values	Missing
`perc_week_change_impressions` has 1 (1.6%) missing values	Missing
`perc_week_change_clicks` has 1 (1.6%) missing values	Missing
`pp_week_change_click_through_rate` has 1 (1.6%) missing values	Missing
`perc_week_change_unit_sales` has 1 (1.6%) missing values	Missing
`perc_week_change_cost_per_click` has 1 (1.6%) missing values	Missing
`week_commencing` has unique values	Unique
`ad_revenue` has unique values	Unique
`impressions` has unique values	Unique
`clicks` has unique values	Unique
`click_through_rate` has unique values	Unique
`unit_sales` has unique values	Unique
`conversions` has unique values	Unique
`sales_revenue` has unique values	Unique
`cost_per_click` has unique values	Unique
`click_to_conversion_rate` has unique values	Unique
`roas` has unique values	Unique

Reproduction

Analysis started	2023-12-30 10:16:14.888623
Analysis finished	2023-12-30 12:08:53.499443
Duration	1 hour, 52 minutes and 38.61 seconds
Software version	ydata-profiling vv4.6.3
Download configuration	config.json

week_commencing
Date

UNIQUE

Distinct	61
Distinct (%)	100.0%
Missing	0
Missing (%)	0.0%
Memory size	616.0 B

Minimum	2022-08-01 00:00:00
Maximum	2023-09-25 00:00:00

Histogram

Histogram with fixed size bins (bins=50)

ad_revenue
Real number (ℝ)

UNIQUE

Distinct	61
Distinct (%)	100.0%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	499489.78

Minimum	339700.23
Maximum	701041.19
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	616.0 B

Quantile statistics

Minimum	339700.23
5-th percentile	373105.76
Q1	433108.05
median	496826.59
Q3	544216.47
95-th percentile	675155.82
Maximum	701041.19
Range	361340.95
Interquartile range (IQR)	111108.42

Descriptive statistics

Standard deviation	88073.105
Coefficient of variation (CV)	0.17632614
Kurtosis	-0.29437077
Mean	499489.78
Median Absolute Deviation (MAD)	58917.01
Skewness	0.46295852
Sum	30468877
Variance	7.7568719 × 10⁹
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
410565.4061	1	1.6%
449699.1715	1	1.6%
530994.7806	1	1.6%
466966.6453	1	1.6%
372659.5961	1	1.6%
378960.2705	1	1.6%
519822.8768	1	1.6%
546137.1278	1	1.6%
555743.5975	1	1.6%
438158.385	1	1.6%
Other values (51)	51	83.6%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
339700.2335	1	1.6%
354098.6597	1	1.6%
372659.5961	1	1.6%
373105.7584	1	1.6%
378960.2705	1	1.6%
386723.6	1	1.6%
388944.1077	1	1.6%
405498.584	1	1.6%
406421.5563	1	1.6%
410565.4061	1	1.6%

Value	Count	Frequency (%)
701041.1856	1	1.6%
694224.0929	1	1.6%
678644.8497	1	1.6%
675155.8205	1	1.6%
657350.5676	1	1.6%
640384.8526	1	1.6%
628679.4057	1	1.6%
610913.9346	1	1.6%
589575.7127	1	1.6%
587696.8495	1	1.6%

impressions
Real number (ℝ)

UNIQUE

Distinct	61
Distinct (%)	100.0%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	41149980

Minimum	25461706
Maximum	68775457
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	616.0 B

Quantile statistics

Minimum	25461706
5-th percentile	30115396
Q1	32699996
median	38362783
Q3	43876420
95-th percentile	64157630
Maximum	68775457
Range	43313751
Interquartile range (IQR)	11176424

Descriptive statistics

Standard deviation	11086023
Coefficient of variation (CV)	0.26940532
Kurtosis	0.37253766
Mean	41149980
Median Absolute Deviation (MAD)	5662787
Skewness	1.1207363
Sum	2.5101488 × 10⁹
Variance	1.2289991 × 10¹⁴
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
30115396	1	1.6%
40270120	1	1.6%
48396148	1	1.6%
43198958	1	1.6%
36152420	1	1.6%
38362783	1	1.6%
42505902	1	1.6%
39091633	1	1.6%
37939637	1	1.6%
32822102	1	1.6%
Other values (51)	51	83.6%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
25461706	1	1.6%
28808388	1	1.6%
30041636	1	1.6%
30115396	1	1.6%
30238481	1	1.6%
30299610	1	1.6%
30457157	1	1.6%
30566582	1	1.6%
30622119	1	1.6%
30675607	1	1.6%

Value	Count	Frequency (%)
68775457	1	1.6%
68491348	1	1.6%
68311992	1	1.6%
64157630	1	1.6%
60472926	1	1.6%
59354083	1	1.6%
59272583	1	1.6%
58626236	1	1.6%
58132948	1	1.6%
57239487	1	1.6%

clicks
Real number (ℝ)

UNIQUE

Distinct	61
Distinct (%)	100.0%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	415383.26

Minimum	275726
Maximum	585987
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	616.0 B

Quantile statistics

Minimum	275726
5-th percentile	303686
Q1	353907
median	408154
Q3	457418
95-th percentile	575256
Maximum	585987
Range	310261
Interquartile range (IQR)	103511

Descriptive statistics

Standard deviation	76552.186
Coefficient of variation (CV)	0.1842929
Kurtosis	-0.32756499
Mean	415383.26
Median Absolute Deviation (MAD)	52626
Skewness	0.45982586
Sum	25338379
Variance	5.8602372 × 10⁹
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
337967	1	1.6%
375584	1	1.6%
434668	1	1.6%
393055	1	1.6%
307084	1	1.6%
328785	1	1.6%
404615	1	1.6%
446428	1	1.6%
457418	1	1.6%
359470	1	1.6%
Other values (51)	51	83.6%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
275726	1	1.6%
290644	1	1.6%
303014	1	1.6%
303686	1	1.6%
307084	1	1.6%
325886	1	1.6%
327956	1	1.6%
328785	1	1.6%
337967	1	1.6%
341148	1	1.6%

Value	Count	Frequency (%)
585987	1	1.6%
577846	1	1.6%
576102	1	1.6%
575256	1	1.6%
557088	1	1.6%
535203	1	1.6%
511359	1	1.6%
501356	1	1.6%
499806	1	1.6%
493098	1	1.6%

click_through_rate
Real number (ℝ)

UNIQUE

Distinct	61
Distinct (%)	100.0%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	0.010360342

Minimum	0.007846222
Maximum	0.013651279
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	616.0 B

Quantile statistics

Minimum	0.007846222
5-th percentile	0.008196072
Q1	0.009098715
median	0.010666621
Q3	0.011479705
95-th percentile	0.012561944
Maximum	0.013651279
Range	0.005805057
Interquartile range (IQR)	0.00238099

Descriptive statistics

Standard deviation	0.0015209719
Coefficient of variation (CV)	0.14680711
Kurtosis	-1.101593
Mean	0.010360342
Median Absolute Deviation (MAD)	0.001328133
Skewness	0.13998864
Sum	0.63198088
Variance	2.3133556 × 10^-6
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
0.011222399	1	1.6%
0.009326617	1	1.6%
0.008981459	1	1.6%
0.009098715	1	1.6%
0.008494148	1	1.6%
0.008570416	1	1.6%
0.009519031	1	1.6%
0.01142004	1	1.6%
0.012056467	1	1.6%
0.010952071	1	1.6%
Other values (51)	51	83.6%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
0.007846222	1	1.6%
0.008118363	1	1.6%
0.008174505	1	1.6%
0.008196072	1	1.6%
0.008290586	1	1.6%
0.008411311	1	1.6%
0.008458925	1	1.6%
0.008494148	1	1.6%
0.008520292	1	1.6%
0.008570416	1	1.6%

Value	Count	Frequency (%)
0.013651279	1	1.6%
0.013354738	1	1.6%
0.012582864	1	1.6%
0.012561944	1	1.6%
0.012513086	1	1.6%
0.01241379	1	1.6%
0.012224981	1	1.6%
0.012181987	1	1.6%
0.012163642	1	1.6%
0.012056467	1	1.6%

unit_sales
Real number (ℝ)

UNIQUE

Distinct	61
Distinct (%)	100.0%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	260948.34

Minimum	134870
Maximum	338569
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	616.0 B

Quantile statistics

Minimum	134870
5-th percentile	187190
Q1	234861
median	263148
Q3	292444
95-th percentile	336552
Maximum	338569
Range	203699
Interquartile range (IQR)	57583

Descriptive statistics

Standard deviation	48092.05
Coefficient of variation (CV)	0.1842972
Kurtosis	-0.062737048
Mean	260948.34
Median Absolute Deviation (MAD)	28768
Skewness	-0.47480217
Sum	15917849
Variance	2.3128453 × 10⁹
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
257534	1	1.6%
263148	1	1.6%
307007	1	1.6%
284848	1	1.6%
207198	1	1.6%
234380	1	1.6%
297979	1	1.6%
248302	1	1.6%
273933	1	1.6%
223039	1	1.6%
Other values (51)	51	83.6%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
134870	1	1.6%
146816	1	1.6%
159476	1	1.6%
187190	1	1.6%
195234	1	1.6%
200474	1	1.6%
202132	1	1.6%
203765	1	1.6%
203935	1	1.6%
206797	1	1.6%

Value	Count	Frequency (%)
338569	1	1.6%
337699	1	1.6%
337463	1	1.6%
336552	1	1.6%
334123	1	1.6%
330136	1	1.6%
318692	1	1.6%
315056	1	1.6%
311791	1	1.6%
309339	1	1.6%

conversions
Real number (ℝ)

UNIQUE

Distinct	61
Distinct (%)	100.0%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	204975.25

Minimum	106322
Maximum	267833
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	616.0 B

Quantile statistics

Minimum	106322
5-th percentile	145365
Q1	182080
median	210842
Q3	231569
95-th percentile	264286
Maximum	267833
Range	161511
Interquartile range (IQR)	49489

Descriptive statistics

Standard deviation	39061.337
Coefficient of variation (CV)	0.19056612
Kurtosis	-0.25752554
Mean	204975.25
Median Absolute Deviation (MAD)	24725
Skewness	-0.46951627
Sum	12503490
Variance	1.5257881 × 10⁹
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
200522	1	1.6%
206523	1	1.6%
240509	1	1.6%
220822	1	1.6%
162107	1	1.6%
185960	1	1.6%
230757	1	1.6%
195358	1	1.6%
215887	1	1.6%
177696	1	1.6%
Other values (51)	51	83.6%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
106322	1	1.6%
113435	1	1.6%
127630	1	1.6%
145365	1	1.6%
146936	1	1.6%
149306	1	1.6%
153559	1	1.6%
156709	1	1.6%
158457	1	1.6%
158760	1	1.6%

Value	Count	Frequency (%)
267833	1	1.6%
266702	1	1.6%
265051	1	1.6%
264286	1	1.6%
264015	1	1.6%
259816	1	1.6%
252307	1	1.6%
246817	1	1.6%
246123	1	1.6%
245581	1	1.6%

sales_revenue
Real number (ℝ)

UNIQUE

Distinct	61
Distinct (%)	100.0%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	1656746.2

Minimum	884090.99
Maximum	2193485.5
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	616.0 B

Quantile statistics

Minimum	884090.99
5-th percentile	1122894
Q1	1454710.8
median	1648129.6
Q3	1916690.6
95-th percentile	2090337.5
Maximum	2193485.5
Range	1309394.6
Interquartile range (IQR)	461979.73

Descriptive statistics

Standard deviation	314201.67
Coefficient of variation (CV)	0.18964985
Kurtosis	-0.4895728
Mean	1656746.2
Median Absolute Deviation (MAD)	250618.65
Skewness	-0.39804827
Sum	1.0106152 × 10⁸
Variance	9.8722691 × 10¹⁰
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
1559761.2	1	1.6%
1705434.42	1	1.6%
2022460.89	1	1.6%
1921538.1	1	1.6%
1348811.7	1	1.6%
1505484.44	1	1.6%
1812913.87	1	1.6%
1632453.44	1	1.6%
1795128.86	1	1.6%
1475088.66	1	1.6%
Other values (51)	51	83.6%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
884090.99	1	1.6%
925001.78	1	1.6%
1079304.92	1	1.6%
1122894.04	1	1.6%
1157927.45	1	1.6%
1229942.99	1	1.6%
1290763.09	1	1.6%
1331747.27	1	1.6%
1337289.39	1	1.6%
1342368.86	1	1.6%

Value	Count	Frequency (%)
2193485.55	1	1.6%
2142740.69	1	1.6%
2103818.48	1	1.6%
2090337.49	1	1.6%
2082328.59	1	1.6%
2034331.31	1	1.6%
2023254.58	1	1.6%
2022460.89	1	1.6%
2011065.91	1	1.6%
2010155.43	1	1.6%

cost_per_click
Real number (ℝ)

UNIQUE

Distinct	61
Distinct (%)	100.0%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	1.2056235

Minimum	1.0854891
Maximum	1.3691205
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	616.0 B

Quantile statistics

Minimum	1.0854891
5-th percentile	1.1115824
Q1	1.1697018
median	1.2106975
Q3	1.2313152
95-th percentile	1.3049538
Maximum	1.3691205
Range	0.28363145
Interquartile range (IQR)	0.061613489

Descriptive statistics

Standard deviation	0.059761249
Coefficient of variation (CV)	0.049568747
Kurtosis	0.14852003
Mean	1.2056235
Median Absolute Deviation (MAD)	0.036258524
Skewness	0.22083099
Sum	73.543036
Variance	0.0035714069
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
1.214809156	1	1.6%
1.197333144	1	1.6%
1.221610012	1	1.6%
1.188044028	1	1.6%
1.213542862	1	1.6%
1.15260815	1	1.6%
1.284734567	1	1.6%
1.223348732	1	1.6%
1.214957867	1	1.6%
1.218901118	1	1.6%
Other values (51)	51	83.6%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
1.085489093	1	1.6%
1.09278234	1	1.6%
1.10630789	1	1.6%
1.111582415	1	1.6%
1.113286354	1	1.6%
1.118590365	1	1.6%
1.120427295	1	1.6%
1.129498668	1	1.6%
1.135934535	1	1.6%
1.143460435	1	1.6%

Value	Count	Frequency (%)
1.369120539	1	1.6%
1.330574861	1	1.6%
1.318416426	1	1.6%
1.304953769	1	1.6%
1.302028006	1	1.6%
1.284734567	1	1.6%
1.284241093	1	1.6%
1.26713294	1	1.6%
1.262354602	1	1.6%
1.25883741	1	1.6%

click_to_conversion_rate
Real number (ℝ)

UNIQUE

Distinct	61
Distinct (%)	100.0%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	0.49625953

Minimum	0.35585565
Maximum	0.59331828
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	616.0 B

Quantile statistics

Minimum	0.35585565
5-th percentile	0.37352726
Q1	0.45406258
median	0.47958321
Q3	0.56271759
95-th percentile	0.58468185
Maximum	0.59331828
Range	0.23746263
Interquartile range (IQR)	0.108655

Descriptive statistics

Standard deviation	0.066761979
Coefficient of variation (CV)	0.13453037
Kurtosis	-0.89833457
Mean	0.49625953
Median Absolute Deviation (MAD)	0.049224566
Skewness	-0.16436646
Sum	30.271832
Variance	0.0044571618
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
0.593318283	1	1.6%
0.549871667	1	1.6%
0.553316554	1	1.6%
0.561809416	1	1.6%
0.527891391	1	1.6%
0.565597579	1	1.6%
0.570312519	1	1.6%
0.43760248	1	1.6%
0.471968746	1	1.6%
0.49432776	1	1.6%
Other values (51)	51	83.6%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
0.355855649	1	1.6%
0.356152335	1	1.6%
0.365815224	1	1.6%
0.373527262	1	1.6%
0.408641209	1	1.6%
0.410523045	1	1.6%
0.413261003	1	1.6%
0.421201661	1	1.6%
0.430358643	1	1.6%
0.436740883	1	1.6%

Value	Count	Frequency (%)
0.593318283	1	1.6%
0.592200228	1	1.6%
0.585005116	1	1.6%
0.584681851	1	1.6%
0.584268382	1	1.6%
0.583462416	1	1.6%
0.57969853	1	1.6%
0.578599283	1	1.6%
0.578535197	1	1.6%
0.577781395	1	1.6%

roas
Real number (ℝ)

UNIQUE

Distinct	61
Distinct (%)	100.0%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	3.3265267

Minimum	2.2861056
Maximum	4.1149365
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	616.0 B

Quantile statistics

Minimum	2.2861056
5-th percentile	2.5425356
Q1	3.0476482
median	3.4020685
Q3	3.567837
95-th percentile	3.8875663
Maximum	4.1149365
Range	1.8288309
Interquartile range (IQR)	0.52018881

Descriptive statistics

Standard deviation	0.39584414
Coefficient of variation (CV)	0.11899623
Kurtosis	0.049502403
Mean	3.3265267
Median Absolute Deviation (MAD)	0.30203982
Skewness	-0.51676925
Sum	202.91813
Variance	0.15669258
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
3.799056562	1	1.6%
3.792389509	1	1.6%
3.808815009	1	1.6%
4.114936515	1	1.6%
3.619420281	1	1.6%
3.972670903	1	1.6%
3.487560765	1	1.6%
2.989090756	1	1.6%
3.230138625	1	1.6%
3.366564947	1	1.6%
Other values (51)	51	83.6%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
2.286105606	1	1.6%
2.394038468	1	1.6%
2.511722	1	1.6%
2.542535636	1	1.6%
2.722994243	1	1.6%
2.836597987	1	1.6%
2.87708076	1	1.6%
2.880887618	1	1.6%
2.892758677	1	1.6%
2.979727709	1	1.6%

Value	Count	Frequency (%)
4.114936515	1	1.6%
3.972670903	1	1.6%
3.899929122	1	1.6%
3.887566299	1	1.6%
3.821752534	1	1.6%
3.808815009	1	1.6%
3.799056562	1	1.6%
3.792389509	1	1.6%
3.790945894	1	1.6%
3.74989566	1	1.6%

perc_week_change_ad_revenue
Real number (ℝ)

MISSING

Distinct	60
Distinct (%)	100.0%
Missing	1
Missing (%)	1.6%
Infinite	0
Infinite (%)	0.0%
Mean	0.018311897

Minimum	-0.26473765
Maximum	0.37170811
Zeros	0
Zeros (%)	0.0%
Negative	33
Negative (%)	54.1%
Memory size	616.0 B

Quantile statistics

Minimum	-0.26473765
5-th percentile	-0.16490244
Q1	-0.089592816
median	-0.023027631
Q3	0.10961737
95-th percentile	0.28861982
Maximum	0.37170811
Range	0.63644576
Interquartile range (IQR)	0.19921019

Descriptive statistics

Standard deviation	0.14648458
Coefficient of variation (CV)	7.9994212
Kurtosis	-0.2085793
Mean	0.018311897
Median Absolute Deviation (MAD)	0.080243261
Skewness	0.60770137
Sum	1.0987138
Variance	0.021457732
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
-0.094856872	1	1.6%
0.116697775	1	1.6%
-0.120581478	1	1.6%
-0.201956714	1	1.6%
0.016907318	1	1.6%
0.371708111	1	1.6%
0.050621572	1	1.6%
0.017589849	1	1.6%
-0.211581767	1	1.6%
0.297241145	1	1.6%
Other values (50)	50	82.0%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
-0.264737654	1	1.6%
-0.211581767	1	1.6%
-0.201956714	1	1.6%
-0.162952212	1	1.6%
-0.155311286	1	1.6%
-0.143307902	1	1.6%
-0.137534107	1	1.6%
-0.134634016	1	1.6%
-0.120581478	1	1.6%
-0.10310306	1	1.6%

Value	Count	Frequency (%)
0.371708111	1	1.6%
0.357106513	1	1.6%
0.297241145	1	1.6%
0.288166061	1	1.6%
0.278994877	1	1.6%
0.245909677	1	1.6%
0.239436923	1	1.6%
0.216185761	1	1.6%
0.210084842	1	1.6%
0.207379594	1	1.6%

perc_week_change_impressions
Real number (ℝ)

MISSING

Distinct	60
Distinct (%)	100.0%
Missing	1
Missing (%)	1.6%
Infinite	0
Infinite (%)	0.0%
Mean	0.018195082

Minimum	-0.19591319
Maximum	0.27966082
Zeros	0
Zeros (%)	0.0%
Negative	32
Negative (%)	52.5%
Memory size	616.0 B

Quantile statistics

Minimum	-0.19591319
5-th percentile	-0.15495808
Q1	-0.050414223
median	-0.006818815
Q3	0.08663409
95-th percentile	0.20646761
Maximum	0.27966082
Range	0.47557401
Interquartile range (IQR)	0.13704831

Descriptive statistics

Standard deviation	0.10768133
Coefficient of variation (CV)	5.9181558
Kurtosis	-0.16407164
Mean	0.018195082
Median Absolute Deviation (MAD)	0.05839254
Skewness	0.40697447
Sum	1.0917049
Variance	0.011595269
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
-0.069409354	1	1.6%
0.10301041	1	1.6%
-0.107388505	1	1.6%
-0.16311824	1	1.6%
0.061140112	1	1.6%
0.107998395	1	1.6%
-0.080324586	1	1.6%
-0.029469119	1	1.6%
-0.13488624	1	1.6%
0.237649496	1	1.6%
Other values (50)	50	82.0%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
-0.195913191	1	1.6%
-0.170471733	1	1.6%
-0.16311824	1	1.6%
-0.154528601	1	1.6%
-0.13488624	1	1.6%
-0.134597511	1	1.6%
-0.107388505	1	1.6%
-0.080324586	1	1.6%
-0.069409354	1	1.6%
-0.067143531	1	1.6%

Value	Count	Frequency (%)
0.279660821	1	1.6%
0.237649496	1	1.6%
0.237433658	1	1.6%
0.204837819	1	1.6%
0.195123492	1	1.6%
0.192452489	1	1.6%
0.183556026	1	1.6%
0.154457561	1	1.6%
0.137293357	1	1.6%
0.130600658	1	1.6%

perc_week_change_clicks
Real number (ℝ)

MISSING

Distinct	60
Distinct (%)	100.0%
Missing	1
Missing (%)	1.6%
Infinite	0
Infinite (%)	0.0%
Mean	0.016501702

Minimum	-0.2434377
Maximum	0.3554789
Zeros	0
Zeros (%)	0.0%
Negative	29
Negative (%)	47.5%
Memory size	616.0 B

Quantile statistics

Minimum	-0.2434377
5-th percentile	-0.18566142
Q1	-0.069941586
median	0.0069338665
Q3	0.080803797
95-th percentile	0.24602044
Maximum	0.3554789
Range	0.5989166
Interquartile range (IQR)	0.15074538

Descriptive statistics

Standard deviation	0.13112111
Coefficient of variation (CV)	7.9459142
Kurtosis	0.22475776
Mean	0.016501702
Median Absolute Deviation (MAD)	0.077190645
Skewness	0.49507869
Sum	0.99010213
Variance	0.017192745
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
-0.091985146	1	1.6%
0.075817689	1	1.6%
-0.095735136	1	1.6%
-0.218725115	1	1.6%
0.070667961	1	1.6%
0.230637042	1	1.6%
0.103340212	1	1.6%
0.024617632	1	1.6%
-0.214132369	1	1.6%
0.355478899	1	1.6%
Other values (50)	50	82.0%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
-0.243437698	1	1.6%
-0.218725115	1	1.6%
-0.214132369	1	1.6%
-0.184162951	1	1.6%
-0.158961434	1	1.6%
-0.134469771	1	1.6%
-0.126114921	1	1.6%
-0.110075851	1	1.6%
-0.099213271	1	1.6%
-0.095735136	1	1.6%

Value	Count	Frequency (%)
0.355478899	1	1.6%
0.344000053	1	1.6%
0.260498015	1	1.6%
0.24525846	1	1.6%
0.237271784	1	1.6%
0.230637042	1	1.6%
0.19846585	1	1.6%
0.168804203	1	1.6%
0.156517928	1	1.6%
0.136863928	1	1.6%

pp_week_change_click_through_rate
Real number (ℝ)

MISSING

Distinct	60
Distinct (%)	100.0%
Missing	1
Missing (%)	1.6%
Infinite	0
Infinite (%)	0.0%
Mean	-4.2321417 × 10^-5

Minimum	-0.001827749
Maximum	0.001901009
Zeros	0
Zeros (%)	0.0%
Negative	33
Negative (%)	54.1%
Memory size	616.0 B

Quantile statistics

Minimum	-0.001827749
5-th percentile	-0.0011232673
Q1	-0.00048816375
median	-7.1528 × 10^-5
Q3	0.00038854325
95-th percentile	0.0011683816
Maximum	0.001901009
Range	0.003728758
Interquartile range (IQR)	0.000876707

Descriptive statistics

Standard deviation	0.00075848314
Coefficient of variation (CV)	-17.92197
Kurtosis	0.23506075
Mean	-4.2321417 × 10^-5
Median Absolute Deviation (MAD)	0.0004338255
Skewness	0.031672943
Sum	-0.002539285
Variance	5.7529667 × 10^-7
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
-0.000231886	1	1.6%
-0.000227018	1	1.6%
0.000117256	1	1.6%
-0.000604567	1	1.6%
7.6268 × 10^-5	1	1.6%
0.000948615	1	1.6%
0.001901009	1	1.6%
0.000636427	1	1.6%
-0.001104396	1	1.6%
0.001042683	1	1.6%
Other values (50)	50	82.0%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
-0.001827749	1	1.6%
-0.001747169	1	1.6%
-0.001481822	1	1.6%
-0.001104396	1	1.6%
-0.001089335	1	1.6%
-0.00108837	1	1.6%
-0.001062207	1	1.6%
-0.000894916	1	1.6%
-0.000857214	1	1.6%
-0.000692125	1	1.6%

Value	Count	Frequency (%)
0.001901009	1	1.6%
0.001405343	1	1.6%
0.001282774	1	1.6%
0.001162361	1	1.6%
0.001099812	1	1.6%
0.001042683	1	1.6%
0.001033381	1	1.6%
0.000948615	1	1.6%
0.000762605	1	1.6%
0.00069607	1	1.6%

perc_week_change_unit_sales
Real number (ℝ)

MISSING

Distinct	60
Distinct (%)	100.0%
Missing	1
Missing (%)	1.6%
Infinite	0
Infinite (%)	0.0%
Mean	0.015532668

Minimum	-0.33276275
Maximum	0.30804927
Zeros	0
Zeros (%)	0.0%
Negative	30
Negative (%)	49.2%
Memory size	616.0 B

Quantile statistics

Minimum	-0.33276275
5-th percentile	-0.19988744
Q1	-0.081880624
median	0.008432388
Q3	0.11990537
95-th percentile	0.27153231
Maximum	0.30804927
Range	0.64081201
Interquartile range (IQR)	0.20178599

Descriptive statistics

Standard deviation	0.14903224
Coefficient of variation (CV)	9.5947613
Kurtosis	-0.56067793
Mean	0.015532668
Median Absolute Deviation (MAD)	0.10110011
Skewness	-0.018030908
Sum	0.93196008
Variance	0.022210609
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
-0.097556542	1	1.6%
0.086915885	1	1.6%
-0.072177507	1	1.6%
-0.272601528	1	1.6%
0.131188525	1	1.6%
0.271349945	1	1.6%
-0.166713091	1	1.6%
0.103225105	1	1.6%
-0.185789956	1	1.6%
0.308049265	1	1.6%
Other values (50)	50	82.0%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
-0.332762749	1	1.6%
-0.272601528	1	1.6%
-0.25454205	1	1.6%
-0.19701088	1	1.6%
-0.185789956	1	1.6%
-0.167072029	1	1.6%
-0.166713091	1	1.6%
-0.146414262	1	1.6%
-0.143512104	1	1.6%
-0.139529364	1	1.6%

Value	Count	Frequency (%)
0.308049265	1	1.6%
0.284976125	1	1.6%
0.274997276	1	1.6%
0.271349945	1	1.6%
0.236084798	1	1.6%
0.208810965	1	1.6%
0.203194437	1	1.6%
0.200240678	1	1.6%
0.195827102	1	1.6%
0.188304472	1	1.6%

perc_week_change_cost_per_click
Real number (ℝ)

MISSING

Distinct	60
Distinct (%)	100.0%
Missing	1
Missing (%)	1.6%
Infinite	0
Infinite (%)	0.0%
Mean	0.00086496312

Minimum	-0.091548352
Maximum	0.11463255
Zeros	0
Zeros (%)	0.0%
Negative	34
Negative (%)	55.7%
Memory size	616.0 B

Quantile statistics

Minimum	-0.091548352
5-th percentile	-0.062293618
Q1	-0.02750658
median	-0.005536626
Q3	0.022870127
95-th percentile	0.078437414
Maximum	0.11463255
Range	0.20618091
Interquartile range (IQR)	0.050376707

Descriptive statistics

Standard deviation	0.0431329
Coefficient of variation (CV)	49.86675
Kurtosis	0.10300464
Mean	0.00086496312
Median Absolute Deviation (MAD)	0.023928128
Skewness	0.45464847
Sum	0.051897787
Variance	0.001860447
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
-0.003162642	1	1.6%
0.037999083	1	1.6%
-0.027476841	1	1.6%
0.02146287	1	1.6%
-0.050212245	1	1.6%
0.114632555	1	1.6%
-0.047780948	1	1.6%
-0.006858931	1	1.6%
0.003245587	1	1.6%
-0.042964707	1	1.6%
Other values (50)	50	82.0%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
-0.091548352	1	1.6%
-0.074599045	1	1.6%
-0.062615289	1	1.6%
-0.062276688	1	1.6%
-0.054546606	1	1.6%
-0.053520479	1	1.6%
-0.050212245	1	1.6%
-0.047780948	1	1.6%
-0.043654544	1	1.6%
-0.042964707	1	1.6%

Value	Count	Frequency (%)
0.114632555	1	1.6%
0.102123056	1	1.6%
0.081438203	1	1.6%
0.078279478	1	1.6%
0.064406049	1	1.6%
0.057154605	1	1.6%
0.054746633	1	1.6%
0.05340643	1	1.6%
0.051529255	1	1.6%
0.048926673	1	1.6%

Count
Matrix

A simple visualization of nullity by column.

Nullity matrix is a data-dense display which lets you quickly visually pick out patterns in data completion.

First rows
Last rows

	week_commencing	ad_revenue	impressions	clicks	click_through_rate	unit_sales	conversions	sales_revenue	cost_per_click	click_to_conversion_rate	roas	perc_week_change_ad_revenue	perc_week_change_impressions	perc_week_change_clicks	pp_week_change_click_through_rate	perc_week_change_unit_sales	perc_week_change_cost_per_click
0	2022-08-01	410565.4061	30115396	337967	0.011222	257534	200522	1559761.20	1.214809	0.593318	3.799057	NaN	NaN	NaN	NaN	NaN	NaN
1	2022-08-08	354098.6597	25461706	275726	0.010829	206797	163285	1342368.86	1.284241	0.592200	3.790946	-0.137534	-0.154529	-0.184163	-0.000393	-0.197011	0.057155
2	2022-08-15	430649.7478	31507172	341148	0.010828	248817	196724	1508552.54	1.262355	0.576653	3.502969	0.216186	0.237434	0.237272	-0.000001	0.203194	-0.017042
3	2022-08-22	388944.1077	30457157	325886	0.010700	240116	187027	1405581.23	1.193497	0.573903	3.613839	-0.096844	-0.033326	-0.044737	-0.000128	-0.034969	-0.054547
4	2022-08-29	433108.0461	30622119	344054	0.011235	259149	198788	1526585.82	1.258837	0.577781	3.524723	0.113548	0.005416	0.055750	0.000536	0.079266	0.054747
5	2022-09-05	405498.5840	28808388	327956	0.011384	247326	191350	1425315.36	1.236442	0.583462	3.514970	-0.063747	-0.059229	-0.046789	0.000149	-0.045622	-0.017791
6	2022-09-12	434816.3665	30238481	353907	0.011704	265440	206923	1521391.35	1.228618	0.584682	3.498928	0.072301	0.049642	0.079130	0.000320	0.073239	-0.006328
7	2022-09-19	422903.5255	30041636	341568	0.011370	251603	197631	1454710.84	1.238124	0.578599	3.439817	-0.027397	-0.006510	-0.034865	-0.000334	-0.052129	0.007737
8	2022-09-26	417812.5410	30299610	347932	0.011483	258869	203542	1476413.73	1.200845	0.585005	3.533675	-0.012038	0.008587	0.018632	0.000113	0.028879	-0.030109
9	2022-10-03	470935.7204	30675607	385987	0.012583	287016	225520	1648129.62	1.220082	0.584268	3.499691	0.127146	0.012409	0.109375	0.001100	0.108731	0.016019

	week_commencing	ad_revenue	impressions	clicks	click_through_rate	unit_sales	conversions	sales_revenue	cost_per_click	click_to_conversion_rate	roas	perc_week_change_ad_revenue	perc_week_change_impressions	perc_week_change_clicks	pp_week_change_click_through_rate	perc_week_change_unit_sales	perc_week_change_cost_per_click
51	2023-07-24	657350.5676	58626236	535203	0.009129	318692	252307	1975263.72	1.228227	0.471423	3.004886	-0.053115	-0.012263	-0.069626	-0.000563	-0.055624	0.017747
52	2023-07-31	589575.7127	57239487	493098	0.008615	294620	229790	1948369.20	1.195656	0.466013	3.304697	-0.103103	-0.023654	-0.078671	-0.000514	-0.075534	-0.026518
53	2023-08-07	530607.9500	57158940	464037	0.008118	267082	212018	1770306.27	1.143460	0.456899	3.336373	-0.100017	-0.001407	-0.058936	-0.000496	-0.093470	-0.043655
54	2023-08-14	678644.8497	68311992	577846	0.008459	330136	259816	2103818.48	1.174439	0.449628	3.100029	0.278995	0.195123	0.245258	0.000341	0.236085	0.027092
55	2023-08-21	640384.8526	68491348	576102	0.008411	336552	266702	2193485.55	1.111582	0.462942	3.425261	-0.056377	0.002626	-0.003018	-0.000048	0.019434	-0.053520
56	2023-08-28	536032.7243	59272583	484524	0.008175	292444	229331	1916690.57	1.106308	0.473312	3.575697	-0.162952	-0.134598	-0.158961	-0.000237	-0.131058	-0.004745
57	2023-09-04	498444.2520	58132948	456124	0.007846	266309	211079	1636552.43	1.092782	0.462767	3.283321	-0.070123	-0.019227	-0.058614	-0.000328	-0.089368	-0.012226
58	2023-09-11	544216.4695	60472926	501356	0.008291	288760	227647	1885179.82	1.085489	0.454063	3.464026	0.091830	0.040252	0.099166	0.000444	0.084304	-0.006674
59	2023-09-18	701041.1856	68775457	585987	0.008520	338569	265051	2142740.69	1.196343	0.452315	3.056512	0.288166	0.137293	0.168804	0.000230	0.172493	0.102123
60	2023-09-25	675155.8205	64157630	557088	0.008683	337699	264286	2090337.49	1.211937	0.474406	3.096082	-0.036924	-0.067144	-0.049317	0.000163	-0.002570	0.013035

Overview

Variables

Interactions

Missing values

Sample